Middle Fork Outfitters LLC (“we,” “us,” or “our”) operates the website mfoutfitters.com (the “Site”). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our Site, make a purchase, or otherwise interact with us.
By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.
1. Information We Collect
Information You Provide Directly
• Contact details (name, email address, phone number, shipping and billing addresses)
• Order and account information
• Payment information (processed by our payment providers; we do not store full credit card numbers)
• Communications you send us (via contact form, email, or otherwise)
• Newsletter signup information
Information Collected Automatically
• Device and usage data (IP address, browser type, operating system, pages visited, time spent, referring URLs)
• Cookies, pixels, and similar tracking technologies
• Approximate location data derived from IP address
Information from Third Parties
• Payment processors, shipping carriers, and analytics or advertising partners may share limited information with us in connection with your transactions or interactions.
2. How We Use Your Information
We use the information we collect to:
• Process, fulfill, and ship orders
• Communicate with you about orders, returns, and customer service
• Send transactional emails and, with your consent, marketing communications
• Improve and personalize the Site and our products
• Detect, prevent, and address fraud or security issues
• Comply with legal obligations
• Analyze Site performance and customer trends
3. How We Share Your Information
We do not sell your personal information.
We may share information with:
• Service providers who help us operate the business (e.g., BigCommerce platform, payment processors, shipping carriers, email service providers, analytics tools). These parties are contractually required to protect your information and use it only for the services they provide to us.
• Legal and safety purposes when required by law, legal process, or to protect our rights, property, or safety, or that of our customers or others.
• Business transfers in connection with a merger, acquisition, or sale of assets (your information would remain subject to privacy protections).
4. Cookies and Tracking Technologies
We and our service providers use cookies and similar technologies to:
• Keep you logged in and remember your preferences
• Analyze Site traffic and performance
• Deliver relevant advertising (where applicable)
You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
6. Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, including the right to:
• Access the personal information we hold about you
• Request correction or deletion of your information
• Opt out of marketing emails (unsubscribe link in every marketing email)
• Opt out of the “sale” or “sharing” of personal information for targeted advertising (we do not currently sell personal information)
• Lodge a complaint with a supervisory authority
California Residents (CCPA/CPRA): You have additional rights, including the right to know what personal information we collect, use, and disclose, and to request deletion or correction. We will not discriminate against you for exercising your rights.
To exercise any of these rights, please contact us using the information in the “Contact Us” section below. We may need to verify your identity before responding.
7. Children’s Privacy
Our Site is not directed to children under 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it.
8. Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
9. International Visitors
If you access the Site from outside the United States, please note that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top will reflect the most recent version. Continued use of the Site after changes constitutes acceptance of the revised policy.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Middle Fork Outfitters LLC
Via our Contact Us form: https://mfoutfitters.com/contact-us/
You may also write to us with the subject line “Privacy Request.”